Nike SB released the “What The Dunk ” as part of the campaign for “Nothing But the Truth”, their very first feature length skate film featuring the Nike SB Team Riders. Created from 31 different Nike SB Dunks, each part of the “What The Dunk ” is taken directly from those 31 Dunks, including panels, shoelaces, tongues, outsoles and stitching.
Out of 31 Dunks, only one was unattainable to consumers. The neon green lining on the left shoe is from the infamous “eBay Dunk “, where it was a 1 of 1. The “What The” ” concept has been adopted on a few different shoes, but the Nike SB Dunk started it all.